Unreality 2x12"

Description

This is about remembering our humanity, which perhaps we lost a little bit over the last couple of years - maybe we can get a bit of it back in the dark, under some strobe lights." There's a considered and conscientious edge to every record that comes from the studio of Graeme Shepherd, a.k.a. Grum. Strip away the club exterior and you will find a nuanced, sometimes provocative, message that asks us to challenge our outlook on the world. 'Unreality', Grum's fourth studio album, is his most reflective work to date, putting human connection in the digital age under the microscope. "Based near Glasgow, Scotland where I had to spend a lot of time by myself. I watched, alone, as world events unfolded and I think that has funnelled itself into the music somewhat." The visceral nature of Graeme's work has been present since his debut LP 'Heartbeats'. A feel good, get up and dance record championed by Annie Mac and Pete Tong in the early 2010s, Grum was a product of the blog era, riding the heights of Hype Machine with his synth heavy sound.